Our Story - Sims Music



In 1979, Jerry Sims embarked on a journey after graduating from Berklee College of Music. He made the decision to open his guitar teaching studio in Columbia, SC, alongside his wife, Debbie. Starting with a modest teaching space and a small shop selling guitar strings, the studio and shop began to flourish over the years. Through hard work and the support of the vibrant music community in Columbia, Sims Music has grown into the foremost music retailer in the Carolinas.

A key factor in Sims Music's success has been its exceptional staff, many of whom have been with the shop for over two decades. Their dedication has transformed the store into a welcoming haven where musicians find friendly and familiar faces ready to assist with their musical needs. Jerry Sims has always strived to elevate the quality of the product selection and, most importantly, the level of service. As large chains and online businesses emerged, Sims Music has consistently aimed to be a superior and more helpful option for customers.

While Sims Music originated as a guitar store, it has evolved into much more over the years. It has become one of the nation's top keyboard dealers, boasts an outstanding pro audio department, and is the leading destination for drums and percussion in the Carolinas. Sims Music offers an extensive selection and personalized service to musicians of all disciplines. Customers can even explore our range of musical instruments available for sale online.

As time has passed, Jerry Sims remains actively involved in the store, alongside his son Justin. Justin, a percussionist, brings a fresh and modern approach while staying true to the original vision and goals of Sims Music: providing exceptional selection and service with a personal touch. Together, Jerry, Justin, and their remarkable staff continuously demonstrate why Sims Music is the ultimate destination in the Carolinas for musicians seeking the gear they need, the service they desire, or simply a musical sanctuary filled with shiny equipment and the spirit of rock 'n' roll.

Each day, we strive to give our customers our very best. You won't encounter salesmen here—instead, you'll find a team of musicians always eager to welcome new members into the Sims Music family.

Meet The Team