Music is in our soul. At Sims Music, we are a team of musicians helping musicians, wherever you are in your musical journey.


We don’t serve customers, we serve friends. We strive to provide service that is tailored to meet your needs.   With years of experience, we know music, we know the industry, and we know our products.  

We have done our homework and carry the best-in-class gear with an unbeatable selection.


Sims Music was founded in 1979 by Jerry Sims and began as a small guitar lesson studio. Jerry would teach in the back, while his wife, Debbie, managed the shop up front (which consisted of a few packs of guitar strings). Since those humble beginnings, Sims Music has grown to become the leading music retailer in the Carolinas.

We continue to work every day to give our customers the best. You won’t find salesmen here. We are just a team of musicians who are always looking to add to the Sims Music family.