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Since its establishment in 1979 by Jerry Sims, Sims Music has consistently pursued excellence and strived to provide customers with an unparalleled music store experience. Whether through his guitar lessons or the guitars gracing the store walls, Jerry has always aimed to offer the very best. With the introduction of the Sims Music Select Room, we have taken our commitment to excellence to new heights. Within this exclusive space, you will discover some of the finest instruments crafted by renowned brands worldwide.

The driving force behind the creation of the Select Room was our desire to showcase a remarkable selection of Fender Custom Shop guitars. These instruments, meticulously crafted by master builders at Fender, embody unrivaled attention to detail, resulting in truly unique pieces. Whether it's a stunning spalted maple telecaster or a heavily relic'd stratocaster that exudes the appearance of half a century of play, these guitars are truly exceptional. Alongside the Fenders, you will also find exquisite Paul Reed Smith core models, featuring breathtaking tops, as well as Gibson Custom Shop, Duesenberg, Rickenbacker, and other esteemed brands.

Understanding that guitars of this caliber deserve amplification of equal quality, we have equipped the Select Room with an array of our favorite hand-wired amplifiers from VOX, such as the legendary AC15 and AC30, as well as offerings from Fender, Marshall, and more. This diverse selection of amplifiers ensures that players of every style can achieve the precise sound they seek, no matter the genre of music they play.

If you have the opportunity to visit the Sims Select Room, be sure to experience our incredible custom-built infinity table. This mesmerizing piece will initially startle you, as the illusion creates the impression of peering down an endless tunnel filled with guitars. It truly must be witnessed firsthand. We felt that a distinctive centerpiece like this table perfectly complements the exceptional range of Fender, Rickenbacker, PRS, Gibson, and other guitars available in this room. We hope you revel in the extraordinary world of the best of the best when you explore the Sims Select Room.