The holiday season just turned up to eleven. From December 2 through December 12, we’re celebrating all things Fender with a special 10% off sale on...

December always hits a little different around here. The store is packed with gear, the walls are full, and we’re helping everyone from brand-new pl...

Black Friday and Small Business Saturday are always big days at Sims Music, but this year we’re going even bigger—not just with discounts, but wit...

Today, we’re excited to welcome a brand that sits proudly at the intersection of art, sound design, and pedalboard chaos theory: Cosmodio Instrument...

Inspired by the café racer motorcycles of the 1960s, Yamaha’s Revstar series brings together sleek style, expressive tone, and top-tier craftsmansh...