A Legacy of Excellence

Since its establishment in 1979 by Jerry Sims, Sims Music has pursued one goal: deliver an unparalleled music store experience. From Jerry’s earliest lessons to the instruments on our walls, we’ve always aimed for the very best. The Sims Music Select Room is the pinnacle of that commitment—an exclusive space showcasing remarkable instruments from the world’s most respected brands.

Curated, Master-Built Guitars

The driving force behind the Select Room is our passion for Fender Custom Shop guitars—master-built instruments with unmatched attention to detail. From stunning spalted maple Telecasters to heavily relic’d Stratocasters that feel like they’ve been played for half a century, every piece is extraordinary.

Alongside Fender Custom Shop, you’ll find Paul Reed Smith core models with breathtaking tops, Gibson Custom Shop, Duesenberg, Rickenbacker, and other esteemed makers—each chosen for tone, build quality, and inspiration.

The Amplifier Experience

World-class guitars deserve equally inspiring amps. The Select Room features hand-wired favorites from VOX—including the legendary AC15 and AC30—along with choice models from Fender, Marshall, and more. Whether you play vintage blues, modern rock, worship, country, or studio pop, you can dial in the precise sound you hear in your head.

A Room Like No Other

Don’t miss our custom-built infinity table—a mesmerizing centerpiece that creates the illusion of an endless tunnel filled with guitars. It’s a playful nod to the limitless possibilities of the instruments surrounding it and a perfect complement to the Select Room’s curated collection.

If you have the opportunity to visit, come explore the finest of the fine—Fender Custom Shop, PRS, Gibson Custom Shop, Duesenberg, Rickenbacker, and more. Experience the best of the best in an environment designed for discerning players. Welcome to the Sims Music Select Room.